Hi, I’m Lindsey. I’m a content & SEO marketer based in Los Angeles.

Clear, compelling content that drives results.

With over a decade of experience spanning B2B SaaS, EdTech, and SEO-focused publishing, I specialize in content that educates, converts, and supports. I’ve led content strategy and creation at fast-growing startups and worked cross-functionally to align storytelling with business outcomes.

Whether I’m building a help center from scratch, creating an ROI-focused white paper, or launching an interactive tour, I bring a thoughtful, research-driven approach that keeps your audience in mind and your goals front and center.

I am currently accepting freelance content inquiries. Below are some of my services and work samples. If you have a project that doesn’t quite fit, feel free to reach out. I’d love to hear what you’re working on.

Services

    • White papers, case studies, one-pagers, and downloadable assets (design included)

    • Print and digital sales collateral

    • Long- and short-form blog posts

    • Interactive product tours

    • Product, campaign, and gated landing pages (demo request, downloads, lead gen, SEO)

    • Website pages and brand microsites

    • Email nurture sequences for leads, trials, and customers

    • Newsletter and email content planning and creation

    • Content audits to identify gaps, outdated material, and opportunities for repurposing

    • Funnel-aligned content planning

    • Audience segmentation and journey mapping

    • Messaging frameworks and brand voice guidelines

    • Editorial calendars and production workflows

    • SEO audits to evaluate asset quality, structure, and search alignment

    • On-page and technical content optimization

    • Keyword research and topic cluster development

    • Content performance tracking and reporting

    • Ticket response templates and macros

    • Help center content planning and architecture

    • Writing new support documentation and onboarding flows

    • Ongoing updates and optimization of self-serve content

    • Collaboration with support teams to identify content gaps and reduce ticket volume

Work samples